About Us

Australian made Free-form Prescription Lens Designs-High Definition Optical for Your Eyes

The aim of Byron Bay Optical is to deliver exceptional, boutique optical products with personalised service and eco-sustainability ethics.

Brent Adams is the CEO and the Founding Director of IOAC Optical and Byron Bay Optical. Brent has 27 years experience in manufacturing of prescription lenses. He started in the Optical Industry with Eye Biz in Tasmania, where he completed his 4 year apprenticeship as an Optical Technician.

In 2002 Brent saw an opportunity in the market for IOAC to link Independent Optometrists around Australia to supply multinational companies their prescription safety eyewear. Today IOAC supply over 450 Independent Optical outlets throughout Australia.

In 2015 Brent decided to move the laboratory from Brisbane to the Byron Bay region as it matched perfectly with the eco-friendly foot print IOAC exceeds in manufacturing. IOAC wanted to be working in a community with likeminded people.

Byron Bay Optical was launched in 2018 with the focus of developing and implementing new technologies to deliver the highest quality, progressive prescription lens products to Australia.